Why Does It Make Sense to Have a Web Site? Part (4)
Comments Off· A checkout feature that lets customers easily order all the items in their shopping cart. (It’s during this checkout process, of course, that customers provide their credit card numbers and shipping instructions.) · A non-Web way for resolving problems the Web store can’t handle, such as lost or damaged goods.
Why Does It Make Sense to Have a Web Site? Part (2)
Publishing Many organizations are de facto publishers. For example, if your business creates and distributes brochures, newsletters, product or service literature, or similar items, you are actually publishing. The Web provides a convenient way to complement or even replace this paper-based publishing. Developing material for publication on the Web doesn’t cost any more than developing [...]
Why Does It Make Sense to Have a Web Site?
Advertising The Web lets you create powerful advertisements and publicity for a very modest cost. The quickest way to visualize this is to think of your Web site and its Web pages as substitutes for enhanced versions of any telephone directory advertising you do now.