Publish Your Website (3)
Make sure that what you send via your mailing list is valuable content to subscribers. Otherwise, your subscribers will delete the message or unsubscribe from your list. This content can include tips, how-to sections, product specials, and new additions to your site. Always include instructions for unsubscribing to the list with every message you send.
Publish Your Website (2)
Figure 13-12 A Web site with a couple of Web ring ads. Another method of establishing links to your site is to manually identify Web sites useful to your visitors with which you can exchange links. Once you’ve identified sites that cover similar or related topics, contact the sites’ Webmasters about setting up a link [...]
Publish Your Website
Using a Link Exchange service usually doesn’t work well for most businesses and organizations. This is because the site that ends up linking to yours inevitably has nothing in common with your site’s purpose, so it is unlikely to generate visitors who are interested in viewing your site.