Why Does It Make Sense to Have a Web Site? Part (3)
Transaction Processing One further advantage of the Web that is of great value is the opportunity for transaction processing. As an extension of the Web’s information collection ability, transaction processing lets you use the Web as a virtual store, salesperson, or distribution facility.
Why Does It Make Sense to Have a Web Site? Part (2)
Publishing Many organizations are de facto publishers. For example, if your business creates and distributes brochures, newsletters, product or service literature, or similar items, you are actually publishing. The Web provides a convenient way to complement or even replace this paper-based publishing. Developing material for publication on the Web doesn’t cost any more than developing [...]
Why Does It Make Sense to Have a Web Site?
Advertising The Web lets you create powerful advertisements and publicity for a very modest cost. The quickest way to visualize this is to think of your Web site and its Web pages as substitutes for enhanced versions of any telephone directory advertising you do now.
Developing a Web Strategy
Developing a good Web strategy essentially means thoughtfully answering three important questions: why does it make sense to have a Web site, what makes for good Web content, and how should a Web site be developed?
New Web Page Technologies
In addition to HTML pages, a number of new technologies have been developed for Web pages. Even if these technologies don’t apply to your Web site initially, it’s good to know that if you need something more sophisticated than that provided by your Web-authoring tools, the capability exists. The following list describes relevant Web page [...]