Advertising
The Web lets you create powerful advertisements and publicity for a very modest cost. The quickest way to visualize this is to think of your Web site and its Web pages as substitutes for enhanced versions of any telephone directory advertising you do now.
It ’s not an exaggeration to say that anything you can do in a directory listing or advertisement, you can do better and more cheaply using a Web page. You can also change and update your information more frequently as well.
TIP:
The Web really levels the playing field for small businesses and nonprofit
organizations. A small business or nonprofit organization can create a Web
site as good or better in many ways than a larger company’s Web site with-
out a large amount of expense or time, giving it an unprecedented ability to
compete and communicate.
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