Developing a good Web strategy essentially means thoughtfully answering three important questions: why does it make sense to have a Web site, what makes for good Web content, and how should a Web site be developed?
Fortunately, none of these questions needs to be particularly difficult to answer, as the paragraphs below explain.
Why Does It Make Sense to Have a Web Site?
Although a great deal of exuberance surrounds the Internet and especially the Web, it’s fairly easy to identify and describe the handful of reasons why it makes good business sense for an organization to have a Web site: the reasons include advertising, publishing, information collection, and transaction processing.
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