Learning How Web Pages Work
The first step that business users will want to take is learning how Web pages work, that is, in terms of the actual mechanics. Understanding the basic structure of the Web provides useful context for thinking about Web publishing.
SETTING UP A WEB SITE USING FRONTPAGE
Featuring: · Learning How Web Pages Work · Developing a Web Strategy · Setting Up Your Domain · Collecting and Creating Digital Content
Publicizing Your Web Site (5)
Link Exchanges One of the best methods of advertising online is to get other sites to link to your site, creating what’s known as a link exchange. This method is cost-effective (free) and can also increase your ranking in search engines that pay attention to the number of links to a particular Web site.
Publish Your Website (4)
Offline Publishing You can get so caught up in publicizing your Web site online that you forget about the more traditional channels of publicity, such as company publications, phone books, and newspaper ads, and traditional marketing methods, such as speaking engagements.
Publish Your Website (3)
Make sure that what you send via your mailing list is valuable content to subscribers. Otherwise, your subscribers will delete the message or unsubscribe from your list. This content can include tips, how-to sections, product specials, and new additions to your site. Always include instructions for unsubscribing to the list with every message you send.